Certified Tourist Information Centers (TICs) in Japan

Local knowledge and hospitality: An information packed center for travelers

Hakodate Airport’s warm and welcoming information center greets its visitors right across from the exit after baggage claim. Sporting a soft color palette that was selected by vote of the locals reflects important parts of Hakodate culture, and the center is kept pristinely organized and features a remarkable amount of inspiring points of interest. The Hakodate market overflows with seasonal finds and fresh ingredients; the aprons worn by the staff are a tip-of-the-hat to this must-see scene. Throughout the information center, there are various handmade displays and illustrations. Among these and even warranting an award, their Donan (a term referring to the south of Hokkaido) Bito (meaning person) cards are a meticulous effort planned and made by the information staff themselves.

Totaling over 150 cards written by the staff and other locals, the Donan Bito Cards are used to recommend locations not found by typical searching in order to create the best possible opportunities for visitors to discover and plan. Their sprawling map-table offers a fun and interactive way to show where important locations are, conveniently located right by their charismatic vending machine selling coupons, donan-bito card holders, and useful items for traveling. The center was renewed recently in 2022, and since then has seen remarkable growth, currently reaching 50% in its amount of tourism related information. This growth has also resulted in significant updates to the building and service for universal access. Much of the staff has learned sign language to make the service accessible to the hearing impaired, as well as many other features to make sure anyone can receive assistance. The building itself has also been renewed to improve access for all.

Sociable and devoted staff

Originally from Sado Island of Niigata prefecture, Ms. Hoshino had always wanted to live in Hakodate and finally achieved that goal 8 years ago. This enthusiasm has clearly been attributed to her knowledge of the area as she is quick to recommend great experiences, especially ones that may not be easily found by searching the internet. She also has an affection for airports in general, so this information center was simply an ideal location for her. She prides herself in being able to direct visitors to the best spots for fun and relaxation based on personal experience. She especially knows the best cafes and other coffee spots and loves to help others discover and enjoy them. Overall, the staff are kind and humble people who share their vast knowledge of Hakodate and ability to help others enjoy it at the information center.

A passion for helping travelers enjoy their adventures

With the opportunity to sit down with her and discuss a bit about herself and career in Hakodate, it was easy to see why she had chosen such a place to live and press on with her role.